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Rebuilding a Company Culture

The most sensitive communications issues often require the most detailed research.

Services

Visioning Stakeholder Analysis Engagement Strategy Design

Industry

Food

A family-owned snack company

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was struggling with growth due to internal cultural challenges. The company’s executive leadership team had been replaced with an almost entirely new group employees – all within just two years. For the company’s employees, this shift introduced new dynamics, leading to new methods of communication and working with leadership.

redefining the business’ culture.

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Because of this, the company needed to better communicate and share its culture and values. Rabbit was brought in to help determine the best course of action to continue 

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Through interviews, surveys and internal research, Rabbit was able to gather insights and create a roadmap, which laid out a cultural engagement strategy. With the executive leadership team wanting to be involved in the day-to-day, having the roadmap for the company was key in helping everyone understand how to relate and work with the new team of leaders. It established a more unified company atmosphere, closing the gap between the new leadership team and the employees.

insights to drive innovation.

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Throughout this process, Rabbit determined that no matter the project, the approach is no different. By using the Rabbit process and focusing on human-centered design, Rabbit will find the

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