Over the years, the animal division of a global pharmaceutical company had grown into something to which the historical business strategy didn’t apply. Rabbit was tasked with rethinking the growth strategy for the company and developing solutions that would be relevant for the next five to seven years.
Facilitating Business Strategy Evolution Through Co-creation
Evolution is a key to innovation. Not only in “what” you sell and how you sell it, but also in who you are as a brand. Such was the case for one Rabbit client faced with a definitive need to re-define its aging business strategy and operational model because of natural changes to the industry and technological advances in their business.