that brings safe and effective transportation infrastructure to Minnesota had a hunger to learn how to engage with the public earlier and incorporate their voices into the planning process for the future of a large section of a freeway corridor. To create a new model for engagement, it needed not only a process to follow, but also way to inspire a new kind of thinking – essentially to start the gears turning on transformative internal culture shifts. Rabbit was solicited to help them determine the best way to implement these changes inside and out.
Communicating Change to the Public
Empowering the opinions of your constituents can lead to not only more informed, but also more impactful, strategies for change and change management.