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The Rabbits

We combine our expertise in content, technology, anthropology and data using a combination of left-brained and right-brained thinking. Together, we go quickly and think brightly.

Marie
Jacobsen

Senior Vice President

With more than 20 years’ experience, Marie has spent her career creating relevant experiences for consumers across a broad range of categories. She is a subject matter expert in database marketing, segmentation, reporting and analysis, CRM, web strategy, media and social. This broad range of expertise allows her to create holistic engagement strategies for clients that are based in helping brands become relevant.

Emilie
Hitch

Vice President

Emilie joined Rabbit following leadership roles at the inCompass Human-Centered Innovation Lab and Thinkers & Makers. She began her agency career at Olson, where she pioneered its highly regarded Brand Anthropology program and was charged with the task of probing consumer culture and behaviors for clients such as General Mills, Lee Jeans and Nike Bauer. A graduate of Yale and the London School of Economics with degrees in anthropology, Emilie recently received her master’s degree in public affairs from the University of Minnesota.

Wayne
Carlson

Vice President

Informed by a wide-ranging, 15-year marketing career, Wayne believes that through insights and intelligence, marketers can humanize brands, earning them the right to communicate with the type of problem-solving pathos that stands out amid the clutter surrounding modern audiences. That philosophy has helped Wayne guide successful endeavors for clients in a wide range of industries, including consumer (Pentair, Jim Beam, sWheat Scoop, Mayo Clinic) B-to-B (H.B. Fuller, Rockwell Automation, IntriCon) and agriculture (BASF, DuPont, The Mosaic Company).

Malarie
Holmes

Senior Strategist

As a Sr. Strategist, Digital and CRM, Malarie is responsible for developing solutions that bring together online and offline experiences. Malarie is skilled at uncovering insight and data, along with spotting trends and technologies that play roles in consumer’s lives, to pinpoint how to best integrate technology to drive positive engagements and business impact. Malarie is passionate about the ongoing cycle of learning what drives human behavior. Malarie’s brand experience includes Nestle Health Science, Optum, Cargill, Amsoil, AccentCare, Cox Communications and Walgreens.

Sarah
King

Strategist

Sarah began her career at Rabbit’s sister company, broadhead, serving on its PR and new-business teams. As a Strategist with Rabbit, she contributes an array of capabilities, including research design and implementation, research and data analysis, research storytelling, and strategic planning. Sarah is insatiably curious and loves learning about complex systems. She has worked with a variety of organizations including Boehringer Ingelheim, JBS, the California Strawberry Commission, the University of Minnesota, the Minnesota Department of Transportation and the Metropolitan Council.

Madeline
Knight

Analyst

Madeline’s passion for consumer insights and experience with market research led her to become the newest member of the Rabbit team as an Analyst. She has both a creative and analytical mind, allowing her to relate to and appreciate numerous audience perspectives. Madeline has experience with Red Bull, UnitedHealth Group and Exhibits Development Group.