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The Rabbits

We combine our expertise in content, technology, anthropology and data using a combination of left-brained and right-brained thinking. Together, we go quickly and think brightly.


Vice President

Emilie joined Rabbit following leadership roles at the inCompass Human-Centered Innovation Lab and Thinkers & Makers. She began her agency career at Olson, where she pioneered its highly regarded Brand Anthropology program and was charged with the task of probing consumer culture and behaviors for clients such as General Mills, Lee Jeans and Nike Bauer. A graduate of Yale and the London School of Economics with degrees in anthropology, Emilie recently received her master’s degree in public affairs from the University of Minnesota.


Vice President

Informed by a wide-ranging, 15-year marketing career, Wayne believes that through insights and intelligence, marketers can humanize brands, earning them the right to communicate with the type of problem-solving pathos that stands out amid the clutter surrounding modern audiences. That philosophy has helped Wayne guide successful endeavors for clients in a wide range of industries, including consumer (Pentair, Jim Beam, sWheat Scoop, Mayo Clinic) B-to-B (H.B. Fuller, Rockwell Automation, IntriCon) and agriculture (BASF, DuPont, The Mosaic Company).


Research Manager

A fascination for studying human behavior and interaction has been the core driver for Chrissy’s career. Upon completing her Ph.D. in communication and technology, she has worked for the past four years as a consultant and market researcher, specializing in strategy and insights using primary research methods. Chrissy conducts both quantitative and qualitative research to generate insights that clients can use to fuel their brand strategy, go-to-market strategy, and strategic planning initiatives.